The advent of the Age of Virtual Reality has been hailed for years, to little effect.
From before the days of Jaron Lanier and VPL Research [the first company to sell VR goggles] through to the days of Palmer Luckey and the founding of Oculus [which gave birth to the first Rift], we have gazed with hot anticipation toward the then-near futures, when VR would become as common as… phones.
Well… here we go again.
But this time is different.
Because this time, boys and girls, The Magnificent Seven have holstered up and are bringing out the biggest consumer retail guns in the history of the world.
These seven companies bestride capitalism as no other company or consolidation of companies ever has, and they are shoving their chips onto the table in the big bet for VR: the fire this time.
As important, they are doing it not because these alternate reality devices are the fad of the moment, but because they are strategic in the deepest sense for each of them.
Just as in the movies of the same name [derived from Akira Kurosawa’s Seven Samurai], some of these high-tech gunfighters may fail, but their collective cause will prevail… and soon.
These companies are in every important sense the most powerful the world has ever seen [below], and they are going to make this happen, come hell or high water.
Archery can ride this wave as no other sport can do.
And so we must.
These charts illustrate the impact of just four of The Magnificent Seven: Apple, Amazon, Google, and Facebook.
Together, they represent 0.8% of the Standard and Poor’s 500 index of the largest U.S. public companies [about US$8 trillion valuation].
But they constituted 40% of the S&P’s gains in October 2017.
Along with Microsoft, Alibaba, and Tencent, they are re-defining capitalism in the 21st century.
It is a good idea to be on their side in the the Era of Alternate Reality.
It is for reasons like this, and the fact that archery is by far the most vitualisable sport, that we believe that we can be among the world’s most popular sports in ten year’s time.