Strategy: The Five Forces

Strategy: The Five Forces


There is a tide in the affairs of men, which taken at the flood, leads on to fortune… On such a full sea are we now afloat. And we must take the current when it serves, or lose our ventures.
Shakespeare, Julius Caesar Act 4, scene 3, 218–224

World Archery is on a full sea, at the convergence of rising tides of now-disconnected forces that, when we connect them, will thrust archery into the forefront of world sport.

The most difficult thing about being in such a position is realizing that one is there, in a position to make major change.

The primary five forces are these [click each link to learn more]:

Rise of AR/VR
Rise of Archery in Popular Culture
Rise of Archery as a 3rd order AR/VR sport
Rise of eSports… Pressure on the Olympics
Rise of Olympic Focus on Youth

Our strategy is this: to apply the prestige and power of the Olympics to connect and direct these forces into a flood which rises above archery’s age-old constraints, to flow, like water, into every place, available to everyone, at any time.

Said a different way: Archery Everywhere™.


2018-02-19T09:49:09+00:00