There are not enough convenient, inexpensive places to play archery.
This is true for hunting and for target archery, including 3D, field, and clout archery.
One of the frustrating ironies of archery is that almost everyone is attracted to it, but few are willing or able to go far enough out of their way to experience it.
We need to make the joys of archery available where people already are.
There is not enough time for people to experience – and become addicted to – archery.
This is, of course, directly related to the venue problem: distance and inconvenience take time. and non-drivers are usually unable to get to an archery venue at all. Which means that archery for most people must be a planned and scheduled activity.
Few of us can just pick up a bow, on the spur of the moment, or between other responsibilities, and just play a bit.
Archery is easy and archery is hard.
There are few athletic activities which are as simple as drawing a bowstring back and releasing an arrow toward a target. It’s easier for most people than throwing a baseball or kicking around a soccer ball. But there are a also few sporting activities that require such a high level of precision to succeed, and to feel competent.
Whether going for the target bullseye or humanely harvesting an animal, precision is critical. And it is just too difficult and too much for many, many people.
For all the other reasons, competition is not convenient.
But regular, enjoyable competition is also limited for most people by the number and availability of others with whom to compete. Beyond this, serious archery competition – including professional competition – is a limited subculture.
Though thousands of people do compete, the attractiveness of archery should support millions of competitors.
Archery regularly is grouped with lawn bowling, sailing and billiards as among the most boring sports to watch.
This is true in large part because of the difficulty of seeing the result of each shot. Few competition venues have the ability to instantly display shot results and scores in anything like a satisfying way for spectators.
Beyond this, the deliberate, languid repetition that is essential to competitive archery is incredibly boring to most spectators, even if they are very familiar with target archery.
Hunting, almost by definition, is not a spectator sport, and efforts to record and broadcast hunts are aimed almost entirely at those who are already avid hunters. There are not many hunting TV watch parties around, nor is hunting a staple of sports bars.
The most important audience for archery are shooters themselves. If they’re not entertained, the archery music will soon stop.
And when we say “entertained,” we mean fascinated, excited, absorbed, and amused… having FUN.
People of all ages are finding more and more ways to be entertained at home, especially in front of one or more of the screens which dominate our lives.
Archery does not begin to satisfy most of those who choose to be excited by what they do in their non-work, non-school time. There are so many avenues for idle and active entertainment. Archery, for most people, is just not one.
We have just about reached the limit of relevant performance improvement for the vast majority of archers or prospective archers with existing technology and materials.
This is a fundamental and sensitive topic for those who are in the archery industry, for obvious reasons. How else can manufacturers differentiate their products from their competition, not to mention justifying the price increases that are demanded by design, manufacturing, and marketing realities?
The cost of front-line archery equipment has been for some time growing out of proportion to perceived value.
Something, at some point has to give. For most, this has already happened, which is another reason that sales are declining across the board.
Hunting has been for years and continues to be in fundamental structural decline.
“In 1970, over 40 million Americans purchased hunting licenses. Today , the number is 12.6 million. This trend is likely to continue. Almost 50% of hunters are over age 47. The steep decline can be attributed to a number of causes including habitat loss, rising costs, complicated regulations, other forms of entertainment, societal changes, demographic changes, and the mass media.” Chris Larson, Big Game Logic
Fewer people are hunting, and they are hunting less often than in the past, for reasons ranging from the changing dynamics of the family, to habitat reduction, to the specter of CWD. And fewer people are being attracted to hunting, because society – and hunting’s place in society – is fast changing. More troubling for the industry, we are aware of no programs or initiatives that seem to have a decent chance to reverse hunting’s decline.
Some of the skills and experience that we bring to this project
Strategy Development victorbond